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Brand Experience

We conceptualize a range of visual, verbal and experiential encounters between brands and consumers and implement them in relevant and memorable ways.

Conseptualization

Conceptualizing the most effective way to emotionally connect with the target audience in environments where they are most receptive.

Activation

Managing and overseeing the roll-out and implementation of the entire campaign.

Measurement

Using selected third party suppliers, tracking campaign results based on pre-agreed objectives and metrics.

Conceptualization
Activation
Measurment
Conference Management
Association Management
Public Event Management
Conferencing

Our expertise is the worldwide organisation of conferences and events with a great affinity to detail planning, budget transparency and a well-structured action plan. Our complete range of services includes the management of all logistical and administrative aspects of conference organisation.

Conference Management

Being long-time leaders in the field of conference management, we have the flexibility to adapt to your association’s requirements and customise our services to serve your needs. Working with us will allow you the time and peace of mind to pursue your overreaching strategic objectives while we get on with delivering your conference.

Association Management

For all organisations, new, well-established or in a period of change, We are an attractive option to work more efficiently and achieve long or short-term goals. Our headquarters serves as your headquarters and as a professionally staffed, permanent secretariat for your association.

Public Event MANAGEMENT

We planned and managed social programmes for conferences and meetings as well as special public events from 50 people to 1 million people. We have the tools, the knowledge, the experience, and the people to ensure every detail of your event is memorable.

Organizing Exhibitions

We conduct specialty trade fairs and B2B exhibitions of international standards, with a keen eye on details, quality and professionalism right from concept to completion.

Our Outlook

Our Philosophy
We at PAE, aim to give a stimulating experience to our employees & clients through our dynamic approach towards making their association fruitful. Professionalism and excellence at every single step is what we embrace at our organization.

Excellence is our Ultimate Aim

Our Vision
We envision raising the bar of the exhibition industry by manifesting professionalism, commitment, excellence and high standard of exhibition organization. By providing exceptional experiences in business promotions, networking and discussion forums, PAE serves as a catalyst for the tremendous growth & development of the industry.

Dynamic Approach

Our Mission
Our mission is to build an ever-growing and dynamic company with superior customer service, high integrity, tons of creativity and a global customer experience management. Collaboration, accountability and passion are the core qualities that we believe in.

High on Professionalism

Our Values
Dedication, passion, integrity and innovation are the core values of our company that have taken us this far. The attempt to evolve at every step and to serve the best with perfection has been our strength.

Our Philosophy
Our Vision
Our Mission
Our Values
Public Relations
Digital and Social Media
Commercialization Management
Specialty Services

Our concepts often extend into the digital & media realm, wherein we have had phenomenal success in being able to engage with the target market directly.

Public Relations

Within the realm of sponsorship PR, we map out the best path to communicate in today’s multifaceted media landscape by providing editorial support, creative strategic solutions, media relations, content creation and exposure measurement.

Digital and Social Media

With our knowledge and expertise in both the digital and social media space, we generate content strategies by utilising a brand¹s key messaging to targeted audiences ensuring that online engagement is meaningful and measurable with the right people, in the right place, at the right time. Utilising our market insights, our new social media division has excelled, delivering impactful holistic campaigns with top African brands

COMMERCIALISATION MANAGEMENT

Developing sustainable commercial programmes around sponsorship assets, packaging and selling rights to relevant brands and then following this up with sponsor servicing.

Sponsorship

We align brands with relevant sponsorship assets and leverage these relationships to build lasting, loyal bonds between brands and consumers.

STRATEGIC SPONSORSHIP CONSULTING

Identifying sponsorship’s role within the marketing mix and formulating a coherent, creative and measurable sponsorship strategy grounded in consumer insights and brand needs (based on objectives, target market, budget and brand strategy), and that creates the springboard for impactful interaction with target consumers.

ASSET ACTIVATION AND PR

Leveraging the sponsored asset across multiple channels and overseeing all aspects of implementation & on-site logistics management.

RIGHTS COMMERCIALISATION, SPONSORSHIP, SALES AND SERVICING

Developing sustainable commercial programmes around sponsorship assets, packaging and selling rights to relevant brands and then following this up with sponsor servicing.

SPONSORSHIP MANAGEMENT AND EVALUATION

Via access to 3rd party research agencies, we track campaign results and convert the data into actionable insights that drive future sponsorship choices and management.

STRATEGIC SPONSORSHIP CONSULTING
ASSET ACTIVATIONS AND PR
RIGHTS COMMERCIALISATION, SPONSORSHIP, SALES AND SERVICING
SPONSORSHIP MANAGEMENT AND EVALUATION
Strategy and Consulting
Creative Design
Online Marketing
Online Branding

Online branding gets your name out to the consumer and potential clients, and makes your business familiar to them. This is a great way to get noticed and recognized as a leader in your niche market.

STRATEGY & CONSULTING

Our strategy services offer customized, digital solutions to you into an industry leader.

CREATIVE DESIGN

Our skilled team brings digital concepts to life with beautifully executed, creative design.

ONLINE MARKETING

Our specialized marketing teams work to extend your conversions, repeat traffic, and expand your online visibility.